LUKSO Blockchain and LYX / LYXE Tokens combining luxury fashion brands NFTs and crypto for the first time

Imagine if CHANEL had artificial intelligence, a hologram of a jacket that you can basically put your phone on selfie mode and that jacket will get on you. Or imagine a CHANEL bracelet that will jump on your hand so you can actually try it on before you can actually decide if you want to buy it or not, just like you are in the store physically.

Not only that, imagine if you could buy digital versions of it just to take selfies and post your pictures on Instagram or other platforms.

Let’s assume, that CHANEL announces that there only 500 pieces of a customized silk jacket that you can buy digitally just for your Twitter, Snapchat, Instagram without actually physically buy it. This will also require much less money to purchase it. If the jacket had original cost $20,000 you would have pay let’s say $500 to buy it digitally.

Well, LUKSO combines crypto, fashion and provides a solution to digital fashion trends.

Gucci recently confirmed to Vogue Business that it’s “only a matter of time” before a brand like Gucci will release an NFT.


  • Fashion NFTs from big luxury brands will take over the NFT game. Imagine if CHANEL has artificial intelligence, a hologram of a jacket that you can basically put your phone on selfie mode and that jacket will get on you
  • LUKSO Blockchain is bridging the gap between crypto, fashion and digital fashion trends being able to click and try on the product without actually buying the product.
  • LYX is the native cryptocurrency of the LUKSO Blockchain and “LYXe” is LYX on the Ethereum Blockchain and is the token that the Reversible ICO returns.


Meet LUKSO the blockchain for a new digital lifestyle created by former Ethereum Developer Fabian Vogelsteller author of ERC20. Fabian together with Marjorje Hernandez, brand architect, are building the platform for the next wave of mainstream Blockchain applications.

LUKSO is a blockchain platform specifically created for the lifestyle industry, providing a decentralized innovation and trust infrastructure for fashion brands, start-ups and customers. It offers the foundation for new forms of automated economic interactions and sustainable ownership management.

Lukso logo

LUKSO will be running with a Casper consensus algorithm (PoS) combined with an Ethereum Virtual Machine (EVM) execution engine. 

I had a look into the advisors, and I must say I was very impressed. Vice president of Nike and Burberry, President of CHANEL for Europe, CFO of BlackRock, Instagram Head of strategic partnerships and many more are contributing with their expertise to this project. Each advisor plays a very important role.

Why does it matter? Instagram Head of Strategic partnerships can help promote the project through famous “influencers” with a huge audience of millions of people. Moreover, Nike’s vice president will help promote the token through their NFT sneakers. The NFT sneakers under development from Nike, will require the buyers of the specific shoes to first buy the NFT in order to be eligible to buy the physical shoes especially when they are special editions.

LUKSO is bridging the gap between crypto, fashion and digital fashion trends being able to click collect without actually buying the product.

The launch date for LUKSO Blockchain is expected to happen in 2021.


LYX is the native cryptocurrency of the LUKSO Blockchain, and is required to secure this decentralized infrastructure. It is used to pay for transaction fees and needs to be locked (staking) to participate in the block production.

“LYXe” is LYX on the Ethereum Blockchain, and is the token that the Reversible ICO returns.

Once the network starts there will be a migration of LYXe to LYX on the LUKSO Blockchain. Both LYXe and LYX represent the same asset but on different Blockchain networks. Once the LUKSO main-network launches a process will be created to migrate LYXe to LYX on the LUKSO Blockchain.

Reversible ICO

The Reversible ICO (Initial public offering) is a concept by LUKSO founder and former Ethereum lead app developer Fabian Vogelsteller.

It allows you to reserve tokens and buy them over time without price risk (You will get the same ETH back that you put in. Yet you can only reverse un-bought LYXe). As tokens are gradually bought, exposure to LYXe is predictable. Sending returnable LYXe back to the ICO smart contract returns the equivalent of ETH back to the sender.

Figure: How many LYXe were sold from the LUKSO website.

The reversable ICO is over with a current circulating supply of $24 ,871,130 with an expected future market cap of $568million and a final view of $1.68 billion.

Lukso network chart


LUKSO Token price is currently traded at $16.20 with a 24-hour trading volume of $7 million. The most active market for LUKSO Token is Uniswap (v2) followed by Bilaxy. At the beginning of March, the Token reached as high as $26.69.


Food for thought: Will the crypto-wealthy, who are mostly young and male, be interested in luxury fashion NFTs?


We are very bullish on this stock acc to the fundamentals mentioned above and technical, but we urge you to do your own due diligence and decide if this stock can fit your investment portfolio. We are not certified analysts, and this is not a recommendation whatsoever but our own personal opinion and should be considered as so, stock displayed high volatility and can be considered a risky investment and may cause loss of capital so please analyze the stock carefully before making a decision.

Natalia C. - Junior Analyst at FDGT Academy

Natalia C. - Junior Analyst at FDGT Academy

I am a stock analyst/investor with prior experience and knowledge to BSc Accounting and Finance. After completing my degree and exposure to the accounting firms I decided that the direction I should choose is towards the Investment world. I completed my masters in Investment Management where it gave me solid fundamentals to build my career on. I have examined a lot of different aspects of investment, from REITS, derivatives, currencies, bonds, equity and hedge funds. I never stopped learning about the market which is why I can analyze and write articles for FDGT community always personally opinionated. My passion are green energy and electric vehicles stocks as a whole. I also had my share of analyzing the work form home stocks that are coming to take over in the upcoming years.